ANALISIS FAKTOR YANG MEMPENGARUHI GENERASI Z MENYALURKAN INFAK MELALUI E-COMMERCE

Gigih Aji Nugroho Gigih; Aminullah Achmad Muttaqin

doi:10.21776/ieff.2023.02.04.15

Authors

Gigih Aji Nugroho Gigih Universitas Brawijaya
Aminullah Achmad Muttaqin Universitas Brawijaya

DOI:

https://doi.org/10.21776/ieff.2023.02.04.15

Keywords:

Infaq, Altruism, E-Commerce, Ease Of Use

Abstract

Indonesia is a country with a Muslim population and the highest level of generosity in the world. One of the things that includes philanthropic activities is infaq. BAZNAS as the regulator of ZIS in Indonesia innovates by inviting e-commerce and crowdfunding to work together to increase infaq collection. Evidently, infaq collection has increased. This study aims to analyze the factors that influence Generation Z to distribute infaq through e-commerce Tokopedia. The research method used is quantitative by using exploratory factor analysis. The research object selected was Generation Z in Malang City who had distributed infaq through e-commerce Tokopedia. The results of this study shows that there are five factors formed from 26 indicators, namely Ease Of Use, Infak Knowledge, Altruism, Trust, and Obedience.

References

Budiharto, W., & Noviaristanti, R. (2019). Examining Trust Factors In Online Donations: Evidence From Indonesia. International Journal Of Business And Society.

Digital In Indonesia: All The Statistics You Need In 2021. (2021). Datareportal – Global Digital Insights. Https://Datareportal.Com/Reports/Digital-2021-Indonesia

Fitriana, N. D., Hamdan, H., & Imaningsih, E. S. (2021). PENGARUH E-PRODUCT KNOWLEDGE, E-SOCIAL INFLUENCE, DAN E-TRUST TERHADAP KEPUTUSAN BERDONASI DI APLIKASI KITABISA.COM. Ultima Management : Jurnal Ilmu Manajemen, 271–286. Https://Doi.Org/10.31937/Manajemen.V13i2.2175

Hafidhuddin, D. (1998). Panduan Praktis Tentang Zakat, Infak, Dan Sedekah. Gema Insani.

Hoetoro, A. (2018). Ekonomi Mikro Islam: Pendekatan Integratif. UB Press.

Intan, N. (2020). Infak Bisa Bantu Perekonomian Di Indonesia | Republika Online. Https://Www.Republika.Co.Id/Berita/Qa9ms5457/Infak-Bisa-Bantu-Perekonomian-Di-Indonesia

Iskandar. (2021, Desember 24). Kitabisa: 3 Juta Orang Indonesia Berdonasi Online Pada 2021, 82 Persen Diantaranya Anonim. Liputan6.Com. Https://Www.Liputan6.Com/Tekno/Read/4833301/Kitabisa-3-Juta-Orang-Indonesia-Berdonasi-Online-Pada-2021-82-Persen-Diantaranya-Anonim

Khairunnisa, A. H., Ningrum, J. W., Huda, N., & Rini, N. (2020). Pengaruh Brand Awareness Dan Kepercayaan Terhadap Keputusan Menyalurkan Zakat Dan Donasi Melalui Tokopedia. 10.

Lidwina, A. (2021). Penggunaan E-Commerce Indonesia Tertinggi Di Dunia | Databoks. Https://Databoks.Katadata.Co.Id/Datapublish/2021/06/04/Penggunaan-E-Commerce-Indonesia-Tertinggi-Di-Dunia

Most Charitable Countries 2022. (2020). Https://Worldpopulationreview.Com/Country-Rankings/Most-Charitable-Countries

Mumtaha, H. A., & Khoiri, H. A. (2019). Analisis Dampak Perkembangan Revolusi Industri 4.0 Dan Society 5.0 Pada Perilaku Masyarakat Ekonomi (E-Commerce). JURNAL PILAR TEKNOLOGI : Jurnal Ilmiah Ilmu Ilmu Teknik, 4(2). Https://Doi.Org/10.33319/Piltek.V4i2.39

Muslim Population By Country 2022. (2022). Https://Worldpopulationreview.Com/Country-Rankings/Muslim-Population-By-Country

Takdir, M. (2019). Psikologi Syukur: Perspektif Psikologi Qurani Dan Psikologi Positif Untuk Menggapai Kebahagiaan Sejati (Authentic Happiness). Elex Media Komputindo.

Tariq, M. N., & Raza, S. A. (2019). Factors Influencing Donating Behavior In Islamic Banking Customers. Journal Of Islamic Marketing.

Zulkifli. (2020). Panduan Praktis Memahami Zakat, Infaq, Shadaqah, Wakaf, Dan Pajak. Kalimedia.